I work as an Art Director and Visual Designer, focusing on the construction of brand identities and coherent visual languages for artists, freelancers and brands.
I operate at the point where a vision is strong but its form is not yet stable. This is where design moves beyond decoration and becomes a tool for direction. My work is centered on reducing complexity, clarifying priorities and building visual systems that can hold over time.
I translate ideas, values and imaginaries into recognizable, replicable and sustainable visual languages, maintaining a balance between formal control and expressive tension. I collaborate primarily with artists, growing brands, startups and cultural projects seeking a solid identity and responsible creative direction.
Part of my visual direction practice develops outside the digital space. Painting is a field of research where I explore form, rhythm, composition and visual tension without immediate functional constraints. This practice informs my approach to art direction and the construction of visual imaginaries.