Double G
Art Direction, Packaging, Music
Creative direction
Allen Solano
Giuseppe Ciulla
Art direction & Graphic design
Allen Solano
Allen Solano
Giuseppe Ciulla
Art direction & Graphic design
Allen Solano
Shooting & Video production
Frank Falletta
Frank Falletta
Photography
Frank Falletta
Carlo Butera
Frank Falletta
Carlo Butera
AD Assistant
Federico Ciulla
Federico Ciulla
Music production
Studio Borealis
Studio Borealis
Costume design
Fabrizio Buttiglieri
Fabrizio Buttiglieri
Actresses/Models
Casa teatro Bagheria
Attitude models
Casa teatro Bagheria
Attitude models
Typography
Type Department
Type Department
Testamento tells the story of transformation from origin to truth, from identity to rebirth.
Inspired by sacred imagery and symbolic narratives, the project explores the journey of a hero who confronts sacrifice, destiny and self-realization.
The visual direction merges contemporary aesthetics with ritualistic symbolism, shaping a powerful and enigmatic identity.
The visual direction merges contemporary aesthetics with ritualistic symbolism, shaping a powerful and enigmatic identity.
Artificial intelligence was used as a exploration tool to anticipate the atmosphere and narrative of the project.
Through generative imagery, I explored symbolic compositions, sacred references and surreal elements to shape the visual identity of the artist.
These early experiments helped define the tone of the project: mysterious, intense and deeply symbolic.
These early experiments helped define the tone of the project: mysterious, intense and deeply symbolic.
The final cover blends sacred iconography with contemporary visual language.
Symbolism, ritual gestures and dramatic lighting create an atmosphere suspended between devotion and transformation.
The image places the artist at the center of a symbolic narrative — no longer an outsider, but a figure embracing identity, sacrifice and rebirth.
The image places the artist at the center of a symbolic narrative — no longer an outsider, but a figure embracing identity, sacrifice and rebirth.
The visual language of the project extends across social platforms.
Symbolic fragments, dramatic compositions and recurring motifs translate the themes of sacrifice, transformation and self-discovery into a visual storytelling format tailored for digital platforms.
The visual identity of Testamento extended into an outdoor advertising campaign across the streets of Palermo
Advertising campaign across developed in collaboration with Alessi S.p.A and launched during the Feast of Santa Rosalia, the city’s patron saint, reinforcing the spiritual and symbolic dimension of the project while connecting the artist’s narrative with the cultural identity of the city.
