Client: Live Your Own Nature (L-Y-O-N)
Category: Art Direction, fashion
L-Y-O-N, acronym for Live Your Own Nature, innovative and not-seasonal luxury brand born in London, founded with the goal of encouraging individual expression and sustainability. The brand stands out for its collections of unique items, fully customized through artisanal and traditional processes such as fabric painting and artistic printing. The brand is particularly known for its ongoing collaborations with visual and digital artists from around the world.
"The life is a white canvas" suggests that we are co-creators of our reality. Our actions, thoughts, and intentions are the tools with which we shape our path. It reminds us of the importance of living authentically and mindfully, embracing uncertainty, and seeing every challenge as an opportunity to add depth and dimension to our painting.
This slogan encourages us to take control of our destiny, to be the painters of our adventures, and to use every available color to make our lives vibrant and meaningful. Each day represents a new brushstroke, each decision a new mark on our personal canvas.
All product customizations are handcrafted through artisanal printing processes, perfectly embodying the concept that "The life is a white canvas." Each item, like a blank canvas, is ready to be transformed into a unique and personal work of art. Through traditional techniques such as fabric painting and artistic printing, every piece becomes a singular expression of creativity and craftsmanship.
The care dedicated to each customization highlights the importance of individuality and creativity. In a world where everything tends towards standardization, these handcrafted products celebrate uniqueness and diversity, inviting the wearer to express themselves and see their life as an opportunity to create something extraordinary. Like a blank canvas waiting to be painted, each piece offers endless possibilities for expression and personalization.
