Client: Sud Attitude Crew
Category: Art direction, music industry, album cover
Sud Attitude, since 2012, is a music collective and hip hop event organizer in Sicily based in Palermo. It was necessary to create an album cover for their highly anticipated first mixtape that clearly and strongly conveys their values and origins.
The collective, in addition to being very active in consistently releasing new projects from its individual members, has built a community of rap enthusiasts through various freestyle and song contests held locally and regionally, bringing together artists and spectators from all over Italy.
The collective, in addition to being very active in consistently releasing new projects from its individual members, has built a community of rap enthusiasts through various freestyle and song contests held locally and regionally, bringing together artists and spectators from all over Italy.
The Ace of Coins from the Sicilian playing card deck is the main symbol and represents earthly happiness, the arrival of money, prosperity, and financial stability. It is associated with luck and material abundance, symbolizing security and confidence in the future
In Sicilian culture, playing cards often have a social and ritual role, used not only for gaming but also for predicting the future, resolving disputes, or simply entertaining and bringing people together during festivals and celebrations.
