Client: Big Joe, ft Marlon Craft
Category: Cover Album, Music
Big Joe is one of the most influential hip hop producers in the Italian music scene. Born in Palermo, he began his career in the early 2000s, developing a distinctive sound described as cinematic, characterized by creative use of samples and a unique ability to create evocative atmospheres. His influences range from jazz to funk, including elements of electronic music.
In creating the artwork, photos taken by Big Joe were used, capturing everyday moments in Ballarò, a historic neighborhood in Palermo known for its street market. Similar markets can be found in Vucciria and Capo.
The goal was to achieve an authentic visual language, portraying genuine scenes of the historic neighborhoods of Palermo.
